Protecting Consumers From Deceptive AI Act
Issued by
U.S. Congress
- September 30, 2026 · Correction — Rewrote the entry from the bill text: it imposes disclosure duties on AI apps and platforms, enforced by the FTC, with set deadlines (fact-check finding). (Cody Maxwell)
- October 1, 2026 · Correction — Rewrote the practical steps, newsletter hook, search description, and audience fields to match the entry's corrected content. (Cody Maxwell)
The Protecting Consumers From Deceptive AI Act (H.R.8479) was introduced on 23 April 2026. Generative AI apps would have to add tamper-resistant disclosures to AI-made audio and visual content, and large platforms would have to show them. NIST task forces would inform technical standards, and the FTC would enforce.
Applies To
Overview
Representatives Foushee, Beyer, and Moylan introduced H.R.8479 on 23 April 2026. It was referred to the House Energy and Commerce Committee and the Science, Space, and Technology Committee. Within 90 days of enactment, NIST would set up task forces to support standards for content provenance metadata, watermarking, and digital fingerprinting of AI-generated content. Each task force would report recommendations within 270 days. Providers of generative AI applications would have to add a disclosure to audio or visual content their tools create or substantially modify. They would also need reasonable measures to stop it being removed or tampered with. Covered online platforms would have to show those disclosures to users clearly and conspicuously, and not remove them. Covered platforms have at least $50 million in annual revenue, or at least 25 million monthly active users. The FTC would write rules within 2 years, and the duties would start 90 days after those rules take effect. Violations would be treated as unfair or deceptive practices under the FTC Act. Following FTC-approved self-regulatory guidelines would count as compliance.
Key Requirements
- •Generative AI applications must add a disclosure to audio or visual content they create or substantially modify.
- •They must take reasonable measures to stop disclosures being removed or tampered with.
- •Covered online platforms must show disclosures clearly and conspicuously and must not remove them.
- •Covered platforms have $50 million or more in annual revenue, or 25 million or more monthly active users.
- •NIST must set up standards task forces within 90 days, and each reports within 270 days.
- •The FTC must write rules within 2 years, and the duties start 90 days after the rules take effect.
- •Violations count as unfair or deceptive practices under the FTC Act; approved self-regulatory guidelines give a safe harbor.
What Your Organization Must Do
- →Track H.R.8479 through the House Energy and Commerce and Science committees, since it is only introduced.
- →Inventory generative AI tools that create or substantially modify audio or visual content.
- →Check whether your platform meets the $50 million revenue or 25 million monthly user thresholds.
- →Assess, without committing budget yet, how your tools could attach durable AI content labels.
- →Plan to comment when the Federal Trade Commission opens rulemaking, if the bill becomes law.
- →Watch for FTC-approved self-regulatory guidelines, which the bill would treat as compliance.