AI Persuasion

AI persuasion refers to the use of artificial intelligence systems to influence human behavior, beliefs, or decisions through targeted messaging, personalization, or manipulation. In enterprise settings, this raises governance concerns around deceptive practices, consent, and potential harm to customers, employees, or stakeholders who may not realize they are being influenced by algorithmic recommendations or generated content. Organizations need policies to ensure AI-driven persuasion tactics comply with advertising standards, consumer protection laws, and ethical principles around transparency and autonomy.

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ResearchGlobal2026-09-26

UK AISI Study: AI Shifted Political Views by 10 Points in 42,000-Person Trial

Research with UK AI Security Institute support tested AI language models on over 42,000 participants. It found average political and attitudinal shifts of roughly 10 percentage points. AI-generated persuasive content outperformed static social media messages by 41-52%. Models fine-tuned specifically to maximize persuasion produced inaccurate claims in nearly a third of responses.

AI persuasion disinformation risk AI safety research AISI content integrity fraud prevention UK AI Security Institute