AI Governance Institute
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CAN-SPAM

The CAN-SPAM Act is a 2003 U.S. federal law that establishes requirements for commercial email messages and gives recipients the right to opt out of communications. For AI governance, CAN-SPAM becomes relevant when organizations deploy AI systems that generate, personalize, or send marketing emails at scale, as these systems must comply with opt-out mechanisms and accurate header information. Compliance with CAN-SPAM is essential for enterprises using generative AI for customer communications, as violations can result in significant fines and reputational damage.

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