Digital Markets Act

The Digital Markets Act (DMA) is a European Union regulation that designates large technology platforms as "gatekeepers" and imposes strict rules on their market conduct, data practices, and interoperability obligations. For AI governance, the DMA is significant because it constrains how major AI providers can integrate their models into digital ecosystems, require algorithmic transparency in recommendations, and mandate fair access to data needed for competitive AI development. Organizations deploying AI solutions in EU markets must ensure compliance with DMA requirements around data portability, self-preferencing restrictions, and transparency in automated decision-making systems.

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EnforcementEU2026-07-22

EU Binding DMA Measures Force Google to Open Android AI Access and Share Search Data by July 2027, Reshaping Enterprise AI Procurement Risk

The European Commission has finalized binding specification measures under the Digital Markets Act requiring Google to grant competing AI platforms the same system-level Android access currently held by Gemini, and to share search data with rival providers for a reasonable fee. AI chatbots are formally classified as search services for data-sharing purposes, with multilayered anonymization required. Search data sharing must begin by January 2027 and Android AI interoperability by July 2027.

Digital Markets Act Google Gemini EU enforcement AI interoperability search data sharing third-party AI risk Android