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Right Of Publicity
Right of publicity is a legal right that protects individuals from unauthorized commercial use of their name, image, likeness, or voice. In the context of AI governance, this matters because generative AI systems trained on public data or used to create synthetic media can inadvertently or deliberately reproduce a person's distinctive characteristics without consent, creating liability for organizations that deploy such systems. Compliance teams need policies governing how AI models are trained and what outputs they generate, especially in regulated industries like entertainment, advertising, and financial services where personality-based marketing carries particular legal and reputational risk.
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