Likeness Rights

Likeness rights are legal protections that govern how a person's image, voice, or other identifying characteristics can be used, especially in commercial contexts or by AI systems. For AI governance, this matters because generative AI tools can now create synthetic media, deepfakes, or training datasets that use people's likenesses without permission or compensation, creating both legal liability and reputational risk for enterprises. Organizations need policies addressing consent, disclosure, and fair compensation when AI systems capture, process, or replicate human likeness in ways that could affect individuals or violate evolving state and international regulations.

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EnforcementGlobal2026-10-05

Bombay High Court Grants Injunction Against AI Deepfake Use of Actor's Likeness

The Bombay High Court issued interim relief restraining unauthorized AI-generated, morphed, and deepfake content using actor Samantha Ruth Prabhu's name, image, and voice. The ruling relies on existing personality rights and misrepresentation law rather than any dedicated AI statute. It signals that courts in major jurisdictions will act against synthetic media misuse without waiting for AI-specific legislation.

deepfake likeness rights voice cloning synthetic media India Bombay High Court consent management content moderation