India

India is a major market for AI development and deployment where governance frameworks are still evolving, creating both opportunities and compliance challenges for global enterprises. The country's regulatory landscape includes emerging guidance on AI safety, data protection under the Digital Personal Data Protection Act, and sector-specific rules for financial services and healthcare. Organizations operating in or serving India must navigate these developing standards while managing risks from a large and growing AI talent pool operating across multiple jurisdictions.

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EnforcementGlobal2026-10-05

Bombay High Court Grants Injunction Against AI Deepfake Use of Actor's Likeness

The Bombay High Court issued interim relief restraining unauthorized AI-generated, morphed, and deepfake content using actor Samantha Ruth Prabhu's name, image, and voice. The ruling relies on existing personality rights and misrepresentation law rather than any dedicated AI statute. It signals that courts in major jurisdictions will act against synthetic media misuse without waiting for AI-specific legislation.

deepfake likeness rights voice cloning synthetic media India Bombay High Court consent management content moderation