AI Governance Institute
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Political Advertising

Political advertising refers to paid messages designed to influence voters' opinions or behavior during elections, ballot measures, or other political campaigns. For AI governance, this matters because machine learning systems increasingly target, personalize, and optimize political ads at scale, raising concerns about voter manipulation, foreign interference, and the spread of false information. Enterprise AI teams must ensure their platforms have proper disclosure, audience controls, and audit trails for political content, as many jurisdictions now require transparency about who paid for ads, how they were targeted, and what audience saw them.

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