AI Disclosure

AI disclosure refers to the practice of transparently communicating how artificial intelligence systems are used, their capabilities, limitations, and potential risks to relevant stakeholders. For enterprises, clear AI disclosure policies help build trust with customers, regulators, and employees while demonstrating accountability in algorithmic decision-making. This practice is increasingly mandated by regulations like the EU AI Act and sectoral rules, making it essential for compliance and risk management.

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Corporate PolicyUS2026-08-12

D'Addario's Two-Week AI Denial Exposes the Missing Disclosure Gate in Marketing Governance

Guitar accessories company D'Addario confirmed it used the AI music tool Suno to generate audio in a promotional video, reversing nearly two weeks of public denials. The company also acknowledged suppressing critical social media comments during the controversy. In response, D'Addario committed to mandatory AI disclosure requirements for employees and creative partners, alongside enhanced pre-publication review processes.

AI disclosure generative AI corporate transparency Suno marketing governance FTC content labeling